My my open rates seem too high?

Here are some common issues that can cause your open rates to be too high.

1. The aggressive spam filter is causing high open rates

Few spam filters will click links in incoming mail before delivering them to make sure there isn't any malicious content.

Our platform automatically tracks clicks as opens, and we have no way of differentiating when a click is from a spam filter or by an actual user.

This can sometimes lead to an unusually high number of opens from a single domain.

If you notice this on your report, it's likely the result of a spam filter.

2. Your contact forwarded your email.

When your contacts forward emails through their email client, hence any opens for the forwarded email are recorded as additional opens.

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